MARKETING performance MEASUREMENT

The Marketing Evolution Platform

Consumer Centric Closed-loop marketing performance solution that encompasses the entire marketing performance life cycle from exposure, to audience insights, and finally activation in a single privacy preserving platform.

 

Insights Dashboard

Our Insights Dashboard is your view of the visualized metrics of our reporting and planning tools, configured to specific data charts. Insights will house three particular previews: Media Investment, Media Impact, and Journey. Media Investment allows users to view spend, impressions and clicks organized by category and media type over time. Users have the ability to narrow time periods to examine incoming data. 

Media Impact view visualizes the reporting previously created in your customer reports. Scenario results as well as media and creative heat maps exist in this view as well. Lastly, Journey is a panel of reporting insights of media and attribution, providing a visualization of the media impression path to your selected KPIs.

Data-Integration-Graphic
MMO-1_new

Media Reporting

This is a simple, yet powerful reporting capability to review all of your media investments, media effectiveness, and media efficiency all in one report.

Reporting provides easy access to all of your cross-channel measurement in one place. Simply select a time frame you want to analyze and the KPI you want to measure against, and a taxonomy report is output so you can do your own analysis post-modeling. 

With the consideration of investment of that channel, you’re able to determine which channels had the highest level of impact and efficiency. For teams looking to surface more frequent look backs and to measure prospective long-term plans, this feature empowers you to make investments with much more granular detail.

Attribution Reporting

We empower marketing teams with the ability to understand how each consumer interaction across the buyer’s journey impacts the final conversion. This high-level report charts the weight of these interactions across all of your marketing channels. 

Our attribution reporting surfaces the credit applied, touchpoint by touchpoint, timestamp by timestamp. 

Our analysis accounts for duplication of media across channels, the effectiveness of your media buys at a consumer level and which interactions had more impact when. Marketing teams use this feature of the platform as a foundational basis for their internal business intelligence tools to better inform data-driven decisions.

marketing-measurement-3

placeholder1-img

Scenario Planner

Our Scenario Planner calculates all of the various media combinations across your desired consumer segments to ultimately forecast the cost per impact of potential marketing scenarios. 

Our model uses historical data to anticipate ad spend to help inform ultimate marketing efficiency. Using set KPIs, you can determine a budget to define a conversion target and output a report of potential marketing impact of prospective media buys and marketing activations.

Frequently Asked Questions

Have a question you don’t see listed here? Contact us.
Q: What types of data does Marketing Evolution ingest and measure?

A: The foundation of your marketing measurement platform begins with the collection and integration of comprehensive data at the individual person-level, including sales and CRM data, media exposure, attitudinal data from surveys, geo-location and external factors such as weather, traffic patterns, and the economy.

Q: Why is the consumer-level data approach so important?

A: Marketers need reliable, consumer-level insights to reach customers and drive higher performance effectively. Marketing Evolution observes every media touchpoint and its impact on individual consumers, learning exactly which messages influence which people to help you optimize media mix, creative rotation, and targeting —giving you a competitive advantage in a crowded and fast-moving marketplace.

Q: How does Marketing Evolution ensure my success in implementing a Unified Marketing Measurement platform?

A: Marketing Evolution has honed our onboarding approach over the past ten years to ensure your success. We’ve established a three-phase implementation process known as ‘Crawl, Walk, Run.’ The process outlines the steps that make sure your business objectives and success factors are clearly defined, while collected data and recommendations are tuned to provide maximum ROI and sustainable performance. Each phase is prescriptive and designed to be executed with precision.

Q: How do you optimize a marketing campaign?

A: Marketing campaigns should be guided by a consistent, data-driven strategy. Marketers should not only find the right target market and align their campaigns accordingly, but they should also use real-time campaign optimization software that will allow them to course-correct active campaigns without any disruption. Marketers should also use tactics like A/B testing to ensure they’re using the correct messaging with the correct customers.  

Q: How do you measure marketing performance?

A: Marketing performance needs to be measured on an ongoing basis. Before making any changes to your marketing strategy, think of specific KPIs that you’d like to fulfill. For example, set a quarterly goal to attain 20 percent more leads, or 5 percent more conversions. Then, benchmark where your current performance stands. Once a week, pull performance data from your marketing analytics platform and analyze how close you are to fulfilling that KPI.