Our Insights Dashboard is your view of the visualized metrics of our reporting and planning tools, configured to specific data charts. Insights will house three particular previews: Media Investment, Media Impact, and Journey. Media Investment allows users to view spend, impressions and clicks organized by category and media type over time. Users have the ability to narrow time periods to examine incoming data.
Media Impact view visualizes the reporting previously created in your customer reports. Scenario results as well as media and creative heat maps exist in this view as well. Lastly, Journey is a panel of reporting insights of media and attribution, providing a visualization of the media impression path to your selected KPIs.
This is a simple, yet powerful reporting capability to review all of your media investments, media effectiveness, and media efficiency all in one report.
Reporting provides easy access to all of your cross-channel measurement in one place. Simply select a time frame you want to analyze and the KPI you want to measure against, and a taxonomy report is output so you can do your own analysis post-modeling.
With the consideration of investment of that channel, you’re able to determine which channels had the highest level of impact and efficiency. For teams looking to surface more frequent look backs and to measure prospective long-term plans, this feature empowers you to make investments with much more granular detail.
We empower marketing teams with the ability to understand how each consumer interaction across the buyer’s journey impacts the final conversion. This high-level report charts the weight of these interactions across all of your marketing channels.
Our attribution reporting surfaces the credit applied, touchpoint by touchpoint, timestamp by timestamp.
Our analysis accounts for duplication of media across channels, the effectiveness of your media buys at a person level and which interactions had more impact when. Marketing teams use this feature of the platform as a foundational basis for their internal business intelligence tools to better inform data-driven decisions.
Our Scenario Planner calculates all of the various media combinations across your desired consumer segments to ultimately forecast the cost per impact of potential marketing scenarios.
Our model uses historical data to anticipate ad spend to help inform ultimate marketing efficiency. Using set KPIs, you can determine a budget to define a conversion target and output a report of potential marketing impact of prospective media buys and marketing activations.
The recent global health pandemic has undeniably altered life as we know it. Not only are consumers settling into new purchasing behavior and shifting their media consumption, but marketers are also forced to reassess the marketing strategy that has worked in the past. New consumer behavior must mean new marketing behavior.
Advancements in technology are driving consumers to think, behave, and purchase in ways unthought of even five years ago. And in this era of drastic change, entertainment and media (E&M) marketers struggle to stay current about industry marketing trends and technologies to leverage insights to better interact with consumers on their terms
In this webinar, Marketing Evolution’s director of product marketing, Andy Cheong, and guest speaker, Forrester VP principal analyst, Sucharita Kodali, discuss the latest trends in retail and how you can adapt to new shifts in consumer demographics, attitudes and preferences to drive revenue growth.
