We provide solutions to help you measure and optimize your media spend - both online and offline. Our solutions measure the value of your brand’s perception across every touchpoint - from radio advertising to Twitter. It’s important to measure your efforts through digital metrics but it’s just as critical to capture each individual’s personal association with your brand. That’s what we do through our unique person-centric approach.
How?
This webinar, featuring Marketing Evolution and guest speaker, Forrester Analyst Jim Nail, closely examines advanced marketing measurement techniques, specifically unified marketing measurement through its implementation, use cases and its benefits.
In this guide, we explain how key industry challenges and trends are driving financial service firms to develop new methods for marketing measurement and attribution to delight customers with personalized communications, competition and improve your marketing return on investment.
This is an easy-to-use reference that provides concise definitions for Marketing and Business terminology to help guide prospects through the complex landscape of marketing measurement and attribution.
