We provide solutions to help you measure and optimize your media spend - both online and offline. Our platform empowers brands to surface the best media recommendations in the most efficient ways to activate data-driven marketing strategies based on consumer behavior science.
We are the only Closed-loop Marketing Performance solution that encompasses the entire marketing performance life cycle from exposure, to audience insights, and finally activation in a single privacy preserving platform. By leveraging brand attitudinal and behavioral data that generate early business indicators, our solution uniquely enables nimble brand response to changing market conditions.
How?
Marketing has a data-quality issue. The most frequent repercussion of poor-quality data? Wasted media spend, estimated to be as much as 21 cents of every media dollar spent.
Advancements in technology are driving consumers to think, behave, and purchase in ways unthought of even five years ago. And in this era of drastic change, entertainment and media (E&M) marketers struggle to stay current about industry marketing trends and technologies to leverage insights to better interact with consumers on their terms
The recent global health pandemic has undeniably altered life as we know it. Not only are consumers settling into new purchasing behavior and shifting their media consumption, but marketers are also forced to reassess the marketing strategy that has worked in the past. New consumer behavior must mean new marketing behavior.
Melissa Hopkins Head of Marketing, OptusLearn Why Optus Chose Our PlatformAt a practical level, our aim was to understand the role of each media channel in driving towards the various outcomes, both in terms of efficiency and impact.
