We provide solutions to help you measure and optimize your media spend - both online and offline. Our solutions measure the value of your brand’s perception across every touchpoint - from radio advertising to Twitter. It’s important to measure your efforts through digital metrics but it’s just as critical to capture each individual’s personal association with your brand. That’s what we do through our unique person-centric approach.
How?
Marketing has a data-quality issue. The most frequent repercussion of poor-quality data? Wasted media spend, estimated to be as much as 21 cents of every media dollar spent.
Advancements in technology are driving consumers to think, behave, and purchase in ways unthought of even five years ago. And in this era of drastic change, entertainment and media (E&M) marketers struggle to stay current about industry marketing trends and technologies to leverage insights to better interact with consumers on their terms
This is an easy-to-use reference that provides concise definitions for Marketing and Business terminology to help guide prospects through the complex landscape of marketing measurement and attribution.
