With the Marketing Evolution Media Planner, you can create your annual media strategy and plan — directly driven by your data and results. Run “what if” scenarios that modify budget, target audience, KPIs and media mix to automatically generate a highly granular media plan, delivering more ROI. With this information, you can use the optimal amount of budget on the best channels for your target market.
With Media Planner, marketing teams will enjoy the following perks:
Easy access to all of your cross-channel measurement in one place. Simply select a time frame you want to analyze and the KPI you want to measure against, and a taxonomy report using flexible date ranges is output so you can do your own analysis post-modeling. This is a simple, yet powerful reporting capability to review all of your media investments, media effectiveness, and media efficiency all in one report. The results can also be exported to a .CSV for further analysis and sharing across your teams and organization.
With our 2019 Attribution Buyer's Guide: Mastering the Complex Consumer Landscape to Improve Marketing Impact, we aim to help marketers tackle these challenges, so that no matter where they are starting from, they will have the tools for better marketing ROI and attribution measurement.
This is an easy-to-use reference that provides concise definitions for Marketing and Business terminology to help guide prospects through the complex landscape of marketing measurement and attribution.
Learn how MillerCoors worked with Marketing Evolution to determine optimal creative rotation and budget allocation, raise brand awareness and increase sales consideration.
