With the Marketing Evolution Media Planner, you can create your annual media strategy and plan — directly driven by your data and results. Run “what if” scenarios that modify budget, target audience, KPIs and media mix to automatically generate a highly granular media plan, delivering more ROI. With this information, you can use the optimal amount of budget on the best channels for your target market.
With Media Planner, marketing teams will enjoy the following perks:
Media Planner uses person-level consumer data to determine the best channels for your marketing budget. Through Media Planner, marketers can separate each channel for individual examination, then bring it all together in a comprehensive evaluation. This helps determine the media plan’s spending thresholds.
A: Media planning and media buying are two critical steps in any media strategy. Media planning tools often help marketing teams research the best ways to reach a target demographic, including the best budget to set. Then, media buying refers to the process of acquiring that media for the desired price, and monitoring spend on an ongoing basis to ensure an appropriate budget.
A: Marketing Evolution is the first marketing measurement solution to incorporate an extensive process for assessing and validating data quality, from data arrival to ingestion and consumption, ensuring accurate measurement and recommendations.