With the Marketing Evolution Scenario Planner, you can create your annual media strategy and plan — directly driven by your data and results. Run “what if” scenarios that modify budget, target audience, KPIs and media mix to automatically generate a highly granular media plan, delivering more ROI. With this information, you can use the optimal amount of budget on the best channels for your target market.
With Scenario Planner, marketing teams will enjoy the following perks:
Easy access to all of your cross-channel measurement in one place. Simply select a time frame you want to analyze and the KPI you want to measure against, and a taxonomy report using flexible date ranges is output so you can do your own analysis post-modeling. This is a simple, yet powerful reporting capability to review all of your media investments, media effectiveness, and media efficiency all in one report. The results can also be exported to a .CSV for further analysis and sharing across your teams and organization.
In this webinar, Marketing Evolution’s director of product marketing, Andy Cheong, and guest speaker, Forrester VP principal analyst, Sucharita Kodali, discuss the latest trends in retail and how you can adapt to new shifts in consumer demographics, attitudes and preferences to drive revenue growth.
The recent global health pandemic has undeniably altered life as we know it. Not only are consumers settling into new purchasing behavior and shifting their media consumption, but marketers are also forced to reassess the marketing strategy that has worked in the past. New consumer behavior must mean new marketing behavior.
Learn how Regions Bank, backed by Marketing Evolution’s analytics platform, used unified marketing measurement to drive increased ROI and revenue.
Melissa Hopkins Head of Marketing, OptusRead the Case StudyAt the macro level, our goal was to be able to optimise our total media investment towards business metrics including brand consideration, demand generation and sales - not just media metrics.
