Test-and-Learn Steps For Agencies
Published December 19, 2017We have seen a rapid expansion of entertainment and news options for consumers over the past few years. This explosion of options has fractured the...
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In the News (10)
How Agencies Need to Leverage Marketing Performance Measurement
Published October 25, 2017When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex...
10 Tools Helping Companies Manage Big Marketing Data
Published August 2, 2017One of the latest trends in the business world is big data-- after all, analyzing big data is a highly effective way to develop effective marketing...
Marketing Evolution and PlaceIQ Partner to Deliver Increased Marketing Actionability Via Leading Location Data and Measurement Offerings
Published July 31, 2017By integrating PlaceIQ data in Marketing Evolution's ROI Brain attribution and optimization platform, marketers are driving improvements in bottom...
Marketing Evolution and PlaceIQ Partner to Deliver Marketing Actionability
Published July 31, 2017New York, NY: Marketing Evolution, a real-time omnichannel marketing optimization service provider, today announced PlaceIQ, the location data and...
Mobile: How it has Changed Attribution and Marketing Optimization
Published July 18, 2017The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front row seat to observe how Mobile...
5 Ways To Get Better ROI
Published June 5, 2017Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...
Marketing Evolution And Its Award-Winning CEO And Founder Rex Briggs
Published March 31, 2017The first individual that we had the privilege of interviewing for our March Executive Insight section is Rex Briggs – the founder and CEO of the...
How is Marketing Evolution Different?
Published January 12, 2017To describe how Marketing Evolution is different, we will start by defining the category of companies that Marketing Evolution competes with. The...
