New York, NY: Marketing Evolution, a real-time omnichannel marketing optimization service provider, today announced PlaceIQ, the location data and insights company, as a new certified partner inside the Marketing Evolution attribution platform. With the addition of PlaceIQ dataset into the Marketing Evolution ROI Brain, brands can easily identify how all their online and offline marketing touchpoints such as TV, digital, direct mail, and social drive physical world visitation outcomes.
This partnership connects PlaceIQ data with hundreds of omnichannel campaign data points to facilitate simple applications for Marketing Evolution customers to measure and maximize marketing ROI, and optimize campaigns in-flight to drive visitation and bottom line revenue. This integration creates a closed loop solution for customers with brick and mortar locations, such as retailers, restaurants, and automotive dealerships, to help brands and advertisers understand marketing’s effect on real world visitation. With PlaceIQ data, brands can also use location data to understand visitation trends on a market-by-market basis, identify key customer audiences based on their propensity to visit certain locations, connect campaigns to out of home (OOH) advertising, and gather additional insights that can inform end-to-end media decisions.
“Location data continues to act as a truth set for brands to accurately measure ROI, learn from customers and effectively engage with them in new ways,” said Duncan McCall, CEO and co-founder, PlaceIQ. “Partnering with Marketing Evolution extends these benefits, as well as the value of our advanced location dataset, to their impressive roster of Fortune 500 customer brands for the first time. By aligning with a leader like Marketing Evolution, we continue to make good on our promise to make our dataset ubiquitous, in a way that lets brands realize the value of visitation data quickly. Our data in their platform allows marketers to optimize campaigns in-flight, which provides immediacy for optimizing media budgets and driving ROI.”
Marketing Evolution’s ROI Brain integrates hundreds of different data sets across thousands of variables at the person-level to evaluate how each marketing message motivates different types of brand perceptions and behaviors. In the ROI Brain, Marketing Evolution connects both proprietary brand specific data feeds and publicly available data sets at the person-level to provide forecasting for forward-looking budget optimizations. Brands measure and optimize everything in one platform: direct mail, email, display and video impressions across devices, TV, OOH, radio. The ROI Brain applies artificial intelligence over this integrated data set seeking predictive and prescriptive optimizations in the coming days, weeks and months to maximize the ROI of your media.
“We are thrilled to bring this game-changing feature to our current customers and the broader market,” said Christine Grammier, Head of Partners & Alliances, Marketing Evolution. “By adding the location-based data leader, PlaceIQ, to the Marketing Evolution partner ecosystem, brands, both large and small, are now finding media and message optimizations that drive 25-35% more visits per marketing dollar spent. We are reducing friction for brands large and small to reap the bottom line benefits of this data.”
Marketing Evolution’s current customers are already realizing the benefits of this integration now and if you are a brand searching for the best way to leverage geolocation data, please reach out to Marketing Evolution.