This Isn’t Working: The Modern Measurement Meltdown
Published July 8, 2025Legacy models miss signals that matter. It’s time to rebuild your measurement from the data up.
Legacy models miss signals that matter. It’s time to rebuild your measurement from the data up.
When your AI agents don’t speak the same data, chaos follows. Siloed tools, mismatched metrics, and fragmented systems kill collaboration—and...
For ages, achieving optimal model accuracy has been revered as the ultimate goal, with marketers relying on model fit as the benchmark for...
Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional...
How do effective marketers predict the impact of their strategies with precision? There's a science to this craft. Beyond the realm of simple A/B...
Are your traditional marketing strategies not producing the expected outcomes? Assuming the answer is yes, we always strive for better outcomes. In...
Marketing is ever-evolving, with new trends and strategies emerging constantly. However, there are a few fundamental controversial truths that many...
Marketing investment optimization is critical in today's fast-paced corporate environment because it enables marketers to effectively utilize their...
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