This Isn’t Working: The Modern Measurement Meltdown
Published July 8, 2025Legacy models miss signals that matter. It’s time to rebuild your measurement from the data up.
How Ready are you for AI-driven Measurement?
Published July 7, 2025
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Lost in Translation: When Your AI Agents Don't Speak the Same Data
Published June 11, 2025When your AI agents don’t speak the same data, chaos follows. Siloed tools, mismatched metrics, and fragmented systems kill collaboration—and...
Rethinking Model Accuracy: Beyond Model Fit as the Gold Standard
Published March 19, 2024For ages, achieving optimal model accuracy has been revered as the ultimate goal, with marketers relying on model fit as the benchmark for...
Media Mix Models: The Flawed Seasonality Constraint
Published March 12, 2024Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional...
Understanding Multi-Dimensional Response Curves in Marketing
Published March 5, 2024How do effective marketers predict the impact of their strategies with precision? There's a science to this craft. Beyond the realm of simple A/B...
Are You Falling Into the Traditional Marketing Strategies Trap?
Published February 27, 2024Are your traditional marketing strategies not producing the expected outcomes? Assuming the answer is yes, we always strive for better outcomes. In...
Yesterday's Marketing Analytic Truths are Today's Marketing Lies
Published December 14, 2023Marketing is ever-evolving, with new trends and strategies emerging constantly. However, there are a few fundamental controversial truths that many...
7 Key Steps to Optimizing Your Marketing Investments with M/E
Published December 12, 2023Marketing investment optimization is critical in today's fast-paced corporate environment because it enables marketers to effectively utilize their...
