New Era for Marketing Measurement
Published December 10, 2025By Stephen Williams, CEO
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The Missing Link Between AI Ambition and Marketing Impact
Published October 24, 2025The promise of AI is real, but so are the gaps. From disconnected data to siloed systems, marketing transformation stalls without unified measurement...
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The AI Divide: Ownership, Not Access, Will Drive ROI
Published September 29, 2025Enterprise AI ≠ Consumer AI.
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Legacy Models, Real-time Consequences
Published July 17, 2025Legacy tools may be costing you more than you think.
How Ready Are You for AI-driven Measurement?
Published July 15, 2025AI and advanced analytics can dramatically improve measurement — but how urgent is your need, and where are your gaps?
This Isn’t Working: The Modern Measurement Meltdown
Published July 8, 2025Legacy models miss signals that matter. It’s time to rebuild your measurement from the data up.
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Lost in Translation: When Your AI Agents Don't Speak the Same Data
Published June 11, 2025When your AI agents don’t speak the same data, chaos follows. Siloed tools, mismatched metrics, and fragmented systems kill collaboration—and...
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Rethinking Model Accuracy: Beyond Model Fit as the Gold Standard
Published March 19, 2024For ages, achieving optimal model accuracy has been revered as the ultimate goal, with marketers relying on model fit as the benchmark for...
Media Mix Models: The Flawed Seasonality Constraint
Published March 12, 2024Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional...
