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Rex Briggs

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Confirm the Integrity of Your Data

Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and consumer interest, intense competitive pressure, and lightening-speed product innovation, the sheer volume of data that ...

Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential

In today’s business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales funnel and competition. Unfortunately, for many compa...

Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the ...

Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the ...

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Around the world, marketing professionals working with brands large and small are facing a problem.

5 Ways to Hack Higher Marketing ROI

We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number.

Omnichannel Attribution Conquers the Marketing Channel Hydra

Many marketers today are fighting an ever more complicated battle against an array of marketing channels that closely resemble the Lernaean Hydra. Conquer one channel and three new ones emerge.

Bridging the Gap: Creating the Perfect Customer Journey

Empowered customers expect seamless, real-time, and relevant brand experiences and content across all touchpoints. In this new world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to help...

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