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Rex Briggs

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Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the ...

Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the ...

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Around the world, marketing professionals working with brands large and small are facing a problem.

5 Ways to Hack Higher Marketing ROI

We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number.

Omnichannel Attribution Conquers the Marketing Channel Hydra

Many marketers today are fighting an ever more complicated battle against an array of marketing channels that closely resemble the Lernaean Hydra. Conquer one channel and three new ones emerge.

Bridging the Gap: Creating the Perfect Customer Journey

Empowered customers expect seamless, real-time, and relevant brand experiences and content across all touchpoints. In this new world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to help...

Why Brands Need to Shift the Focus on Putting the Right Ad in the Right Channel

It may seem obvious, but too often people get trapped looking at performance metrics of marketing channels and forget the importance of the actual advertisements—the message and creative—they are using in those channels. During the past 60 years or s...

The Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For

There is a secret that your media salesperson doesn’t want you to know. You may be surprised to learn that your media buy, despite the suggestions made by many salespeople, is not the most influential factor driving the performance of your marketing ...

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