How to Move Forward with Data-Driven Marketing Solutions
Published November 16, 2018Empowered customers expect seamless, real-time, and relevant brand experiences and content across all all touchpoints. To achieve this, marketing as...
Posts by:
Rex Briggs
Why Brands Need to Shift the Focus on Putting the Right Ad in the Right Channel
Published November 16, 2018It may seem obvious, but too often people get trapped looking at performance metrics of marketing channels and forget the importance of the actual...
The Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For
Published June 29, 2018There is a secret that your media salesperson doesn’t want you to know. You may be surprised to learn that your media buy, despite the suggestions...
Measuring The Wrong Data Is Costing Marketers Billions
Published June 21, 2018Today’s data-driven world has resulted in the emergence of data as an organization’s most valuable resource and cornerstone of corporate strategy....
Unlocking Higher Marketing ROI With Unified Measurement: A Step-by-Step Approach
Published May 17, 2018Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that leverage data to...
Unlocking the Wisdom of Crowds at Your Agency or on Your Marketing Team
Published February 14, 2018Generally speaking, our culture values the opinions of experts. Just tune into any of the leading news channels, and you will quickly see what I...
Test-and-Learn Steps For Agencies
Published December 19, 2017We have seen a rapid expansion of entertainment and news options for consumers over the past few years. This explosion of options has fractured the...
