5 Mistakes Every Marketer Should Avoid 

Prevent Costly Attribution Modeling Errors

Billions of dollars are misattributed due to the flawed data multi-touch attribution (MTA) vendors provide. The good news is these losses can be prevented. Simply compare your data against five, proven indicators to validate – or invalidate – your current attribution analysis. This information is designed to optimize your marketing ROI.

Our at-a-glance infographic reference tool teaches you how to identify:

  • Targeting bias
  • Inventory bias
  • Signal bias
  • Missing leading indicators
  • Lack of “brand-to-behavior” analysis