Meet the Marketers Using the ROI Brain® Platform
These Marketers have lifted their marketing effectiveness and ROI on average 31%.
Marketing Evolution Named "A Leader" in Forrester Wave™ Report
Forrester has named Marketing Evolution as a Leader in "The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018 ," and found that "Marketing Evolution is a real fit for firms looking to build a people-based marketing strategy and willing to embrace new measurement techniques."
Regions Bank & CEB
To overcome the shortcomings of traditional mix models, marketers at Regions Bank adopted a person-level, unified measurement model for media-mix optimization. Using right, user-level data integration and social graphic data to predict purchase propensity Regions can optimize campaigns faster and more precisely leading to improved marketing ROI.
Wendy's & MMA
Like most QSR companies, Wendy's was having a hard time attributing their sales to their advertising as most of their transactions are done in cash. Enter PlaceIQ and Marketing Evolution. Using PlaceIQ's technology and Marketing Evolution's ROI Brain® software, Wendy's was able to track their sales to particular ads and optimize their spend.
Warner Brothers & ARF
The Warner Brothers Home Entertainment team hired Marketing Evolution to strategically aggregate Big Data from over 300 data sources to optimize their media. This ensured that their campaigns would be able to achieve maximum ROI. While this is an example focused on how Big Data was applied to one movie, the real breakthrough for Warner Brothers was learning to take advantage of Big Data at scale.
Marketing Evolution & i-com
The i-com creativity award was created to recognize the most creative people and companies who are achieving business value and competitive advantage for their customers by leveraging Big Data. Marketing Evolution earned this recognition for their work with Warner Brothers.