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Meet the Marketers Using the ROI BrainTM Platform

These Marketers have lifted their marketing effectiveness and ROI up to 31%. 

 

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Forrester Wave


Marketing Evolution Named "Leader" in the Forrester Wave™ Report

Forrester has named Marketing Evolution as a "Leader" in marketing measurement and optimization solutions, in Forrester’s most recent Marketing Measurement and Optimization Solutions Forrester Wave™ Report. We believe this distinction affirms Marketing Evolution’s position as the industry-leading marketing analytics and ROI company.

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Regions Bank & CEB

To overcome the shortcomings of traditional mix models, marketers at Regions Bank adopted a person-level, unified measurement model for media-mix optimization. Using right, user-level data integration and social graphic data to predict purchase propensity Regions can optimize campaigns faster and more precisely leading to improved marketing ROI.

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Wendy's & MMA

Like most QSR companies, Wendy's was having a hard time attributing their sales to their advertising as most of their transactions are done in cash. Enter PlaceIQ and Marketing Evolution. Using PlaceIQ's technology and Marketing Evolution's ROI BrainTM software, Wendy's was able to track their sales to particular ads and optimize their spend.

Download Wendy's Case Study

Warner Brothers & ARF

The Warner Brothers Home Entertainment team hired Marketing Evolution to strategically aggregate Big Data from over 300 data sources to optimize their media. This ensured that their campaigns would be able to achieve maximum ROI. While this is an example focused on how Big Data was applied to one movie, the real breakthrough for Warner Brothers was learning to take advantage of Big Data at scale.

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Marketing Evolution & i-com

The i-com creativity award was created to recognize the most creative people and companies who are achieving business value and competitive advantage for their customers by leveraging Big Data. Marketing Evolution earned this recognition for their work with Warner Brothers.

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