A Guide to Measuring and Analyzing Your Campaign Performance
Published May 3, 2022As a marketer, it is your duty to understand what turns a good campaign into a great campaign.
Good campaigns use highly targeted outreach to acquire...
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Key Focus Areas for an Effective Marketing Transformation Strategy
Published May 3, 2022Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven...
Growth Funds for Marketing Evolution
Published May 3, 2022In New York, measurement and optimization specialist Marketing Evolution has secured a $26.1m round of growth financing, for use in expanding to new...
New Insights Journey Visualizations
Published May 3, 2022Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase with our new Journey Visualizations, now live in...
Proving the Value of Brand Campaigns with Leading Indicators
Published May 3, 2022This post is the second part in a series. Read Understanding Leading Indicators to Track Brand Building to discover why leading indicators and brand...
The Challenge of Measuring the Impact of Marketing
Published May 3, 2022Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...
The Growing Importance of Personalization in Financial Services
Published May 3, 2022Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services...
How to Integrate Offline and Online Media to Reach ROI Objectives
Published May 2, 2022Truly effective advertising is no easy task. But getting message and types of media right can transform marketing ROI. This means leveraging offline...
