A Guide to Measuring and Analyzing Your Campaign Performance
Published May 3, 2022As a marketer, it is your duty to understand what turns a good campaign into a great campaign.
Good campaigns use highly targeted outreach to acquire...
Posts about:
infographic
Uncovering Your Effective Frequency for Advertising Campaigns
Published May 3, 2022When it comes to the frequency of marketing outreach, more isn’t always better.
New Insights Journey Visualizations
Published May 3, 2022Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase with our new Journey Visualizations, now live in...
The Growing Importance of Personalization in Financial Services
Published May 3, 2022Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services...
Is Marketing Mix Modeling Still Relevant Today?
Published May 2, 2022Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...
Succeeding with Commercial Analytics: 5 Steps to Follow
Published May 2, 2022
In spite of increased adoption, many organizations are struggling to properly leverage commercial analytics. Their strategy is marred by a difficulty...
How to Integrate Offline and Online Media to Reach ROI Objectives
Published May 2, 2022Truly effective advertising is no easy task. But getting message and types of media right can transform marketing ROI. This means leveraging offline...
