Key Focus Areas for an Effective Marketing Transformation Strategy
Published May 3, 2022Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven...
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Growth Funds for Marketing Evolution
Published May 3, 2022In New York, measurement and optimization specialist Marketing Evolution has secured a $26.1m round of growth financing, for use in expanding to new...
Proving the Value of Brand Campaigns with Leading Indicators
Published May 3, 2022This post is the second part in a series. Read Understanding Leading Indicators to Track Brand Building to discover why leading indicators and brand...
The Challenge of Measuring the Impact of Marketing
Published May 3, 2022Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...
Is Retail TV Advertising Making a Comeback?
Published May 3, 2022Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in...
Succeeding with Commercial Analytics: 5 Steps to Follow
Published May 2, 2022
In spite of increased adoption, many organizations are struggling to properly leverage commercial analytics. Their strategy is marred by a difficulty...
