1 min read

In New York, measurement and optimization specialist Marketing Evolution has secured a $26.1m round of growth financing, for use in expanding to new geographies and markets.
The firm uses patented technology and data from hundreds of sources to provide person-centric insights across online and off-line channels. It also helps users to assess and validate the representativeness of data, and detect anomalies.
The latest round of funding was led by Energy Impact Partners, with participation from existing investors Insight Venture Partners and Zetta Venture Partners, bringing the total raised to date to $50.7m. The money will also allow Marketing Evolution to extend its solutions to the utilities and energy industry.
Founder and CEO Rex Briggs comments: 'With this additional round, we will deepen the use cases for marketing and business optimization to make it faster and easier to on-board and truly connect with customers in the most profitable ways'.
Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase with our new Journey Visualizations, now live in...
Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven...
This post is the second part in a series. Read Understanding Leading Indicators to Track Brand Building to discover why leading indicators and brand...
Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...
Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...
As a marketer, it is your duty to understand what turns a good campaign into a great campaign.
Good campaigns use highly targeted outreach to acquire...
Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services...
Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in...
When it comes to the frequency of marketing outreach, more isn’t always better.
Ready to take a generative approach to media planning and measurement?