Uncovering Your Effective Frequency for Advertising Campaigns
Published May 3, 2022When it comes to the frequency of marketing outreach, more isn’t always better.
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Is Retail TV Advertising Making a Comeback?
Published May 3, 2022Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in...
Is Marketing Mix Modeling Still Relevant Today?
Published May 2, 2022Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...
