Is Marketing Mix Modeling Still Relevant Today?
Published May 2, 2022Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...
Succeeding with Commercial Analytics: 5 Steps to Follow
Published May 2, 2022
In spite of increased adoption, many organizations are struggling to properly leverage commercial analytics. Their strategy is marred by a difficulty...
How to Integrate Offline and Online Media to Reach ROI Objectives
Published May 2, 2022Truly effective advertising is no easy task. But getting message and types of media right can transform marketing ROI. This means leveraging offline...
