A Guide to Measuring and Analyzing Your Campaign Performance
Published May 3, 2022As a marketer, it is your duty to understand what turns a good campaign into a great campaign.
Good campaigns use highly targeted outreach to acquire...
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Marketing Evolution
Key Focus Areas for an Effective Marketing Transformation Strategy
Published May 3, 2022Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven...
Uncovering Your Effective Frequency for Advertising Campaigns
Published May 3, 2022When it comes to the frequency of marketing outreach, more isn’t always better.
New Insights Journey Visualizations
Published May 3, 2022Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase with our new Journey Visualizations, now live in...
Proving the Value of Brand Campaigns with Leading Indicators
Published May 3, 2022This post is the second part in a series. Read Understanding Leading Indicators to Track Brand Building to discover why leading indicators and brand...
The Challenge of Measuring the Impact of Marketing
Published May 3, 2022Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...
Is Retail TV Advertising Making a Comeback?
Published May 3, 2022Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in...
The Growing Importance of Personalization in Financial Services
Published May 3, 2022Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services...
Is Marketing Mix Modeling Still Relevant Today?
Published May 2, 2022Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...
