Marketing Essentials

In today’s expansive digital landscape, marketers have access to seemingly endless amounts of data - but are they using that data to its full extent?...

Location-based marketing allows organizations to target consumers at a granular, person level with online or offline messaging based on their...

Data quality indicates how reliable a given dataset is. The data’s quality will affect the user’s ability to make accurate decisions regarding the...

What is Media Mix Optimization?

Media mix optimization is an analytical process during which marketers evaluate the performance of various campaigns...

Working with established retailers definitely has its perks – but if you’re focused on building a strong brand, you don’t need to rely on retailers...

In recent years, consumers have quickly come to expect a certain level of personalization when interacting with a particular brand. There are many...

MarTech has become a standard part of our vocabulary. In fact, according to Google, it's search over 10,000 times a month in the United States alone....

Marketing intelligence can mean a lot of things and with so many platforms, data, and technologies available these days, the term is thrown around...

Today’s marketers rely on multi-channel strategies to carry out marketing campaigns, both online and offline. While this practice enables marketers...