Marketing Essentials

Media mix optimization is an analytical process during which marketers evaluate the performance of various campaigns to determine which have a...

Working with established retailers definitely has its perks – but if you’re focused on building a strong brand, you don’t need to rely on retailers...

In recent years, consumers have quickly come to expect a certain level of personalization when interacting with a particular brand. There are many...

Marketing technology, also known as MarTech, describes a range of software and tools that assist in achieving marketing goals or objectives. When a...

Marketing intelligence is everyday data that is relevant to the marketing efforts of an organization. Once collected, this data can be analyzed and...

Today’s marketers rely on multi-channel strategies to carry out marketing campaigns, both online and offline. While this practice enables marketers...

Direct response is a type of marketing designed to elicit an instant response by encouraging prospects to take a specific action. Direct response...

Data-driven marketing is when marketing teams build their strategies based on the analysis of big data. This analysis will offer insights into...

Offline media optimization is the analytical process of collecting and matching data from across the marketing mix to offline channels in order to...