Marketing Essentials

Direct response is a type of marketing designed to elicit an instant response by encouraging prospects to take a specific action. Direct response...

Data-driven marketing is when marketing teams build their strategies based on the analysis of big data. This analysis will offer insights into...

Offline media optimization is the analytical process of collecting and matching data from across the marketing mix to offline channels in order to...

Multi-channel marketing mixes many distribution and promotional channels into a single, unified strategy to attract customers. This approach...

For marketers, marketing measurement is critical for determining campaign success, optimizing the media mix, and reducing wasted ad spend. With the...

A buyer's journey spans through many devices and touchpoints before resulting in a conversion. In order to optimize campaigns and create more...

One of the most important components of a marketing campaign is to evaluate its performance and impact and profit so that it can be determined...

Many companies - and the marketing teams that support them - are rapidly adopting intelligent technology solutions to encourage operational...

Modern digital marketing relies on technology to analyze the comprehensive performance of a business’ marketing campaign, and help guide future...