Marketing Essentials

Today’s marketers are often tasked with balancing campaign efforts across a range of different media platforms and assets. This can make it...

Brand tracking refers to the marketing efforts used to quantify the effects of brand building campaigns on sales and conversions.

Omnichannel marketing is the integration and cooperation of the various channels organizations use to interact with consumers, with the goal of...

The buying process is in the hands of the customer, and marketers must create targeted, personalized experiences for people if they want to be the...

Marketing teams face a challenge when it comes to placing messages and offers in front of target audiences. Marketers need to ensure their messages...

In today’s expansive digital landscape, marketers have access to seemingly endless amounts of data - but are they using that data to its full extent?...

Location-based marketing allows organizations to target consumers at a granular, person level with online or offline messaging based on their...

Data quality indicates how reliable a given dataset is. The data’s quality will affect the user’s ability to make accurate decisions regarding the...

What is Media Mix Optimization?

Media mix optimization is an analytical process during which marketers evaluate the performance of various campaigns...