Marketing Essentials

A buyer's journey spans through many devices and touchpoints before resulting in a conversion. In order to optimize campaigns and create more...

One of the most important components of a marketing campaign is to evaluate its performance and impact and profit so that it can be determined...

Many companies - and the marketing teams that support them - are rapidly adopting intelligent technology solutions to encourage operational...

Modern digital marketing relies on technology to analyze the comprehensive performance of a business’ marketing campaign, and help guide future...

Today’s consumer has more power than ever, and marketers have to meet their target audience where they are by determining which platforms they’re...

As companies increasingly shift their focus from the product to the consumer, the general perception of a brand is more important than ever....

No two customers are exactly alike. And what your brand does can serve a wide variety of people - which is good for business, but a major marketing...

What is Marketing Analytics?

Marketing analytics is the practice of using data to evaluate the effectiveness and success of marketing activities....