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In spite of increased adoption, many organizations are struggling to properly leverage commercial analytics. Their strategy is marred by a difficulty...

Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in...

Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...

This post is the second part in a series. Read Understanding Leading Indicators to Track Brand Building to discover why leading indicators and brand...

In New York, measurement and optimization specialist Marketing Evolution has secured a $26.1m round of growth financing, for use in expanding to new...

Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven...