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Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...
Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services...
Truly effective advertising is no easy task. But getting message and types of media right can transform marketing ROI. This means leveraging offline...
Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase with our new Journey Visualizations, now live in...
When it comes to the frequency of marketing outreach, more isn’t always better.
As a marketer, it is your duty to understand what turns a good campaign into a great campaign.
Good campaigns use highly targeted outreach to acquire...
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