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Is Marketing Mix Modeling Still Relevant Today?

Published April 30, 2022

Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...

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Is Retail TV Advertising Making a Comeback?

Published April 30, 2022

Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in...

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Uncovering Your Effective Frequency for Advertising Campaigns

Published April 30, 2022

When it comes to the frequency of marketing outreach, more isn’t always better.

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