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Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...
Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services...
Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in...
Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...
This post is the second part in a series. Read Understanding Leading Indicators to Track Brand Building to discover why leading indicators and brand...
Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase with our new Journey Visualizations, now live in...
When it comes to the frequency of marketing outreach, more isn’t always better.
Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven...
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