Marketing Evolution, which provides AI-based marketing optimization and analytics software, has announced a partnership with Inscape, which offers opt-in automatic content recognition (ACR) TV viewing data in the US. It combines Marketing Evolution’s person-centric insights with Inscape’s TV viewing data. It is designed to help marketers consider viewing habits to adapt messages.
Inscape delivers near real-time viewing data across opted-in Smart TVs. Combined with Marketing Evolution, this intelligence provides marketers with data to inform marketing campaigns and advertising.