Marketing Evolution Announces $20.6 Million in Series B Funding
New York City-based Marketing Evolution, which provides AI-based marketing optimization and analytics software, has announced a $20.6 million Series B financing round led by leading global private equity and venture capital firm Insight Venture Partners. Existing investor Zetta Venture Partners also participated. This round brings the total invested to date to $24.6 million.
Marketing Evolution will use the new funding for product innovation, expanding marketing and sales departments and supporting its growing global customer base. Jeff Horing, co-founder and managing director at Insight Venture Partners, will join Marketing Evolution’s Board of Directors.
The company's software combines measurement, insights, optimization and execution, using person-level data and analytics.