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A Crawl, Walk, Run Approach to Better Marketing ROI
Published 7. 12. 2017A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™
How to Win in a Competitive Marketplace
Published 7. 12. 2017Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...
How to Move Forward with Data-Driven Marketing Solutions
Published 7. 12. 2017Empowered customers expect seamless, real-time, and relevant brand experiences and content across all all touchpoints. To achieve this, marketing as...
The Run Stage: Unlocking Marketing ROI with the ROI Brain®
Published 7. 12. 2017The Current State of Marketing Measurement & Optimization by Forrester
Published 7. 12. 2017Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active,...
5 Ways To Get Better ROI
Published 7. 12. 2017Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...
A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Walk Stage
Published 7. 12. 2017Deep Dive: Walk
In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the
Monica: Optimization Algorithm Whitepaper
Published 7. 12. 2017Agencies, marketers, media owners, and other interested parties would like it to be easy to use software to develop media budgets and execute plans...
The ROI Brain Remembers
Published 7. 12. 2017This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.
The Big Game: Is It Time For CMOs To Adjust Our Playbooks?
Published 7. 12. 2017Total ad spend on commercials during the Super Bowl, from 1967 through 2018, is estimated at $5.4 billion. This number does not take into account the...
Five Ways to Achieve Retail Marketing Campaign Objectives with Analytics
Published 7. 12. 2017The growth of data-based insights in marketing is a challenge that has disrupted the retail industry. With a wealth of data being acquired from...
Marketing Evolution forms Strategic Partnership with LiveRamp
Published 7. 12. 2017As ROI coaches who aim to increase your ROI while minimizing data headaches, we are proud to unveil an important partnership with LiveRamp, an Acxiom...
Marketing Evolution Solidifies Leadership in Cross-Media Analytics, Media Technology Advancements & Software
Published 7. 12. 2017At the ANA Masters of Marketing conference, Marketing Evolution unveiled MONICA, a ROI robot that embodies the major advancement to an online ROI...
Marketing ROI on the Apple Watch
Published 7. 12. 2017From Grains of Sand to Marketing Plans
Published 7. 12. 2017Rex Briggs, Founder & CEO of Marketing Evolution, talks about how the ROI Brain® calculates more combinations of media plans than all the grains of...
A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Crawl Stage
Published 7. 12. 2017A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™
Using the Compare Feature to Check Your Agency's Recommended Mix
Published 7. 12. 2017The Scenario: Your agency delivers a media plan, and you’ve got a briefing call in half an hour to lock it in. You want to ask smart questions to...
Marketing Evolution And Its Award-Winning CEO And Founder Rex Briggs
Published 7. 12. 2017The first individual that we had the privilege of interviewing for our March Executive Insight section is Rex Briggs – the founder and CEO of the...
Your AI Does Not Need Tickets To The Big Game
Published 7. 12. 2017Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify,...
Why Agile Marketing Depends on Integrated Marketing Stacks
Published 7. 12. 2017Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel...