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Dashboard Introductions
Published December 7, 2017A quick introduction to our simple, easy-to-use dashboard, and the benefits that come with using it.
How to Win in a Competitive Marketplace
Published December 7, 2017Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...
5 Ways To Get Better ROI
Published December 7, 2017Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...
How Brand Resonance Works and Why It's Important
Published December 7, 2017Anyone in marketing understands that having a strong or well-known brand is a huge asset when it comes to driving sales and growing a business....
The ROI Brain Remembers
Published December 7, 2017This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.
Why Agile Marketing Depends on Integrated Marketing Stacks
Published December 7, 2017Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel...
The Run Stage: Unlocking Marketing ROI with the ROI Brain®
Published December 7, 2017A Crawl, Walk, Run Approach to Better Marketing ROI
Published December 7, 2017A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™
Attribution Buyers Guide: The Light at the End of the Tunnel
Published December 7, 2017In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
Happy Holidays From Marketing Evolution
Published December 7, 2017ADMAP: 6 ways to improve Marketing ROI Measurement
Published December 7, 2017Attribution Buyers Guide: A Roadmap for Change
Published December 7, 2017If you’ve been reading our Attribution Buyers Guide series, by now, you’re not only a marketing attribution expert but you probably have a vision for...
Marketing Optimization: 4 Steps to Get Started
Published December 7, 2017Using the Compare Feature to Check Your Agency's Recommended Mix
Published December 7, 2017The Scenario: Your agency delivers a media plan, and you’ve got a briefing call in half an hour to lock it in. You want to ask smart questions to...
New Insights Journey Visualizations
Published December 7, 2017Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase with our new Journey Visualizations, now live in...
How to Move Forward with Data-Driven Marketing Solutions
Published December 7, 2017Empowered customers expect seamless, real-time, and relevant brand experiences and content across all all touchpoints. To achieve this, marketing as...
A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Walk Stage
Published December 7, 2017Deep Dive: Walk
In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the
The Current State of Marketing Measurement & Optimization by Forrester
Published December 7, 2017Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active,...
Marketing Evolution Solidifies Leadership in Cross-Media Analytics, Media Technology Advancements & Software
Published December 7, 2017At the ANA Masters of Marketing conference, Marketing Evolution unveiled MONICA, a ROI robot that embodies the major advancement to an online ROI...
The Big Game: Is It Time For CMOs To Adjust Our Playbooks?
Published December 7, 2017Total ad spend on commercials during the Super Bowl, from 1967 through 2018, is estimated at$5.4 billion. This number does not take into account the...