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Published December 7, 2017Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...
A Crawl, Walk, Run Approach to Better Marketing ROI
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The ROI Brain Remembers
Published December 7, 2017This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.
How to Move Forward with Data-Driven Marketing Solutions
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A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Walk Stage
Published December 7, 2017Deep Dive: Walk
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Published December 7, 2017The Current State of Marketing Measurement & Optimization by Forrester
Published December 7, 2017Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active,...
5 Ways To Get Better ROI
Published December 7, 2017Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...
Marketing Evolution forms Strategic Partnership with LiveRamp
Published December 7, 2017As ROI coaches who aim to increase your ROI while minimizing data headaches, we are proud to unveil an important partnership with LiveRamp, an Acxiom...
Marketing Evolution Solidifies Leadership in Cross-Media Analytics, Media Technology Advancements & Software
Published December 7, 2017At the ANA Masters of Marketing conference, Marketing Evolution unveiled MONICA, a ROI robot that embodies the major advancement to an online ROI...
A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Crawl Stage
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Marketing ROI on the Apple Watch
Published December 7, 2017Dashboard Introductions
Published December 7, 2017A quick introduction to our simple, easy-to-use dashboard, and the benefits that come with using it.
Five Ways to Achieve Retail Marketing Campaign Objectives with Analytics
Published December 7, 2017The growth of data-based insights in marketing is a challenge that has disrupted the retail industry. With a wealth of data being acquired from...
Attribution Buyers Guide: The Light at the End of the Tunnel
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The Big Game: Is It Time For CMOs To Adjust Our Playbooks?
Published December 7, 2017Total ad spend on commercials during the Super Bowl, from 1967 through 2018, is estimated at $5.4 billion. This number does not take into account the...
Monica: Optimization Algorithm Whitepaper
Published December 7, 2017Agencies, marketers, media owners, and other interested parties would like it to be easy to use software to develop media budgets and execute plans...
Why Agile Marketing Depends on Integrated Marketing Stacks
Published December 7, 2017Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel...
Using the Compare Feature to Check Your Agency's Recommended Mix
Published December 7, 2017The Scenario: Your agency delivers a media plan, and you’ve got a briefing call in half an hour to lock it in. You want to ask smart questions to...
Your AI Does Not Need Tickets To The Big Game
Published December 7, 2017Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify,...