Related Articles
Mission Control Dashboard
Published March 27, 2015The media landscape is changing at light speed, yet you are accountable for every dollar spent and budgets are always tight. Marketing Evolution's...
The Future of AI
Published March 27, 2015Mark Gorenberg, founder and director of Zetta Venture Partners, talks about how to apply artificial intelligence for the future of our world. He...
Top Challenges Marketers Face on the Road to Innovation
Published March 27, 2015The best marketing campaigns in the traditional and digital age have come from innovation. Creative messaging has the potential to make a lasting...
MONICA Algorithm
Published March 27, 2015This video (5 min, 29 sec) demonstrates the MONICA Algorithm and the budget allocation software.
Customer Feedback: Mark Greatrex At Cox Communications
Published March 27, 2015Hear the voicemail from Mark Greatrex, EVP, Chief Marketing & Sales Officer at Cox Communications regarding his overall experience with Marketing...
10 Tools Helping Companies Manage Big Marketing Data
Published March 27, 2015One of the latest trends in the business world is big data-- after all, analyzing big data is a highly effective way to develop effective marketing...
Marketing Superstars: Joe Hoholick, Amgen
Published March 27, 2015 Marketing Evolution is proud to work with Marketing Superstar, Joe Hoholick. As Executive Director of Marketing at Amgen, Joe leads DTC... |
The Importance of Flexibility in Marketing Analytics
Published March 27, 2015Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become clear: The business environment is changing, and...
Mobile Advertising ROI: Breakthrough Insights
Published March 27, 2015What share of the mix should you spend on Mobile Advertising? Marketing Evolution examined over 500 campaigns to determine the ROI, and combined it...
Why TV Advertising's Precision Must Evolve
Published March 27, 2015Television advertising has been a mainstay of marketing campaigns around the world ever since the first television advertisement was aired in 1941....
Major Australian Telco Taps Marketing Evolution to Drive World-Class Advertising Capabilities
Published March 27, 2015NEW YORK--(BUSINESS WIRE)--Optus, the second largest telecommunications company in Australia and wholly owned subsidiary ofSingtel, one of the...
The Challenge of Measuring the Impact of Marketing
Published March 27, 2015Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...
Optimization company Marketing Evolution raises $26.1M
Published March 27, 2015Marketing Evolutionis announcing that it has raised $26.1 million in growth funding.
How Marketing Intelligence is Enhancing Customer Experience
Published March 27, 2015Marketers can now use data like never before: it not only gives insight into the target audience but also enables marketers to create a better user...
How to Get the Most Value Out of Your MarTech Stack
Published March 27, 2015Marketing technology tools have changed how marketers create and run online campaigns. Without data and analytics for research and measurements, many...
At Energy Efficiency Global Forum, Uniting To 'Double Down' In The Face Of The Climate Threat
Published March 27, 2015Government officials, business leaders, and non-profit advocates from around the world gathered in D.C. this week for our 12thannualEnergy...
Marketing Evolution Scoops $26.1 Million Funding; Sets the Bar for Marketing Data Quality & Measurement
Published March 27, 2015Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced $26.1 million in growth financing. The round...
The Future of Marketing Analytics: Person-Level Data Through Unified Measurement
Published March 27, 2015In the past two posts of this three-part series, we’ve explored the history of marketing analytics, diving into the marketing landscape before and ...
MEDIA ALERT: Marketing Evolution CEO to Speak at SAP’s European Executive Digital Exchange Rex Briggs will present “How To Transform Marketing ROI Measurement & Optimization”
Published March 27, 2015AMSTERDAM — April 11, 2019 — Next week at SAP’s Executive Digital Exchange, Marketing Evolution CEO Rex Briggs will discuss how software and...