Trends and Window of Opportunity in the Shifting Marketing Landscape

Rex Briggs, CEO of Marketing Evolution, discusses how the world is changing in this resourceful video. How can we make the changes we want to see more accessible? Briggs focuses on three changes he is noticing: 

1. Address-ability (the ability to target and deliver)
2. Automation (dealing with complexity)
3. Big Data, Smarter Data (this means we can be more direct and relevant)

Marketing Measurement has evolved and will continue to evolve. Briggs discusses his reflections and predictions in this regard.