Balance Between Algorithms & Human Judgment

Impact Based Budget Allocation software helps the marketer create an optimal budget plan.  To create the most impactful budget plan, the software...

Included in the software is a robust web-based marketing calendar that automatically takes the plans generated by the ROI Brain™ budget optimization...

Marketing Evolution has done it again. First it was Digital Display, then Social Media, and now Mobile — Marketing Evolution has consistently been...

Brad Feinberg, Senior Director of Media & Consumer Connections at MillerCoors, talks about one of the things he is most excited about the Marketing...

Generally speaking, our culture values the opinions of experts. Just tune into any of the leading news channels, and you will quickly see what I...

For many marketers, the consideration of corporate finance, company valuation, and shareholder value, are probably peripheral at best. Marketers may...

Modern marketers understand that the customer journey today is anything but linear. As consumer touchpoints continue to increase across print,...

We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number.

Around the world, marketing professionals working with brands large and small are facing a problem.

No single attribution measurement or model can provide enough insight for marketers to meet consumer demands across today’s omnichannel landscape.  

CMOs continue to face intense scrutiny of their marketing budgets as CFOs and CEOs demand accountability for every marketing dollar spent. With the...

Did you know that most of media marketing is being implemented and measured – WRONG?

It is well established in the marketing space that positive customer experience (CX) must consistently be a priority, with regular innovations to...

With the explosive growth of direct-to-consumer companies in recent years, many retail executives are hoping to imitate the source of these company’s...

Before the rapid growth of mobile technology, a consumer’s online browsing habits were a bit more predictable. They would go offline during their...

The Association of National Advertisers (ANA) held their Masters of Data and Technology Conference this past weekend and it was nothing short of a...

One of the key attributes of a successful marketer is the ability to identify changing consumer behaviors and respond quickly. 

It’s never been easy to precisely quantify how marketing activities influence your bottom line – and in today’s business environment, this has become...

A/B testing has long been the holy grail of marketing analytics; a go-to for anyone seeking as much bang for their marketing buck as possible. In...