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The Current State of Marketing Measurement & Optimization
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A Peek Inside Our Time at Forrester Consumer Marketing Forum
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Published December 20, 2015Today's marketers must embrace a unified marketing performance measurement strategy. This approach uses advanced analytical models for more precise...
How Marketers are Leveraging Data in Television Marketing
Published December 20, 2015For decades, television advertising had a secure, prominent place in marketing campaigns. While print marketing could only engage prospects visually,...
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Marketing Superstars: How They Did It – Cox Communications
Published December 20, 2015Mark Greatrex is the Chief Marketing and Sales Officer of Cox Communications, a multi-billion dollar MSO, telephony and data provider. Mark was named...
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Published December 20, 2015Marketing professionals at companies large and small from all over the globe are facing the same challenge. It has never been easy to measure...
The General® Recruits Marketing Evolution
Published December 20, 2015NEW YORK--(BUSINESS WIRE)--Leading auto insurance company, The General®, has selected Marketing Evolution to provide person-centric, right-time...
4 Ingredients to Help You Win in the Shifting in Marketing Landscape
Published December 20, 2015Marketing Evolution’s Founder and CEO, Rex Briggs, hosted the first discussion for the Real-Time Think Tank, which was focused on the trends and...
Marketing Evolution Names Chief Data Science Officer
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Greg Stuart, Mobile Marketing Association
Published December 20, 2015Marketing Evolution is proud to work with the Mobile Marketing Association (MMA) and this month’s Marketing Superstar, Greg Stuart. As CEO of the...