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From Grains of Sand to Marketing Plans

Last updated: June 15, 2018

From grains of sand to marketing plans

Rex Briggs, Founder & CEO of Marketing Evolution, talks about how the ROI Brain® calculates more combinations of media plans than all the grains of sand on all the beaches of the world. If every grain of sand is a unique media plan, the number of possibilities are endless, which is why only an algorithm like Marketing Evolution's help can optimize.

Written by Marketing Evolution