From Grains of Sand to Marketing Plans

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI Brain^TM software for easy storage and accessibility.

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

Jaime Date, Advanced Analytics Manager at Allstate, shares some insights about the differences between 15-second and 30-second video spots she...

The first individual that we had the privilege of interviewing for our March Executive Insight section is Rex Briggs – the founder and CEO of the...

Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...

Deep Dive: Run

Having moved successfully though the Crawl and Walk stages, building familiarity with the optimization and confidence in your team’s...

Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...

The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. Over the past several years, we have seen...

Deep Dive: Walk

In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the

Empowered customers expect seamless, real-time, and relevant brand experiences and content across all all touchpoints. To achieve this, marketing as...

Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active,...

Marketers often struggle to obtain a holistic view of how marketing activities contribute to ROI. In fact, an entire 63 percent of digital marketers...

As ROI coaches who aim to increase your ROI while minimizing data headaches, we are proud to unveil an important partnership with LiveRamp, an Acxiom...

Total ad spend on commercials during the Super Bowl, from 1967 through 2018, is estimated at $5.4 billion. This number does not take into account the...

 At the ANA Masters of Marketing conference, Marketing Evolution unveiled MONICA, a ROI robot that embodies the major advancement to an online ROI...

The growth of data-based insights in marketing is a challenge that has disrupted the retail industry. With a wealth of data being acquired from...