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The ROI Brain Remembers
Published March 8, 2018This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.
Shorter Video May be More Effective
Published March 8, 2018Jaime Date, Advanced Analytics Manager at Allstate, shares some insights about the differences between 15-second and 30-second video spots she...
How to Win in a Competitive Marketplace
Published March 8, 2018Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its...
A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Crawl Stage
Published March 8, 2018A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™
Marketing ROI on the Apple Watch
Published March 8, 2018ADMAP: 6 ways to improve Marketing ROI Measurement
Published March 8, 2018How Key Marketing Roles & Responsibilities Will Evolve in 2020
Published March 8, 2018The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. Over the past several years, we have seen...
Attribution Buyers Guide: The Light at the End of the Tunnel
Published March 8, 2018In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
What Makes Us Different
Published March 8, 2018A Crawl, Walk, Run Approach to Better Marketing ROI
Published March 8, 2018A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™
Marketing Evolution forms Strategic Partnership with LiveRamp
Published March 8, 2018As ROI coaches who aim to increase your ROI while minimizing data headaches, we are proud to unveil an important partnership with LiveRamp, an Acxiom...
A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Walk Stage
Published March 8, 2018Deep Dive: Walk
In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the
5 Ways To Get Better ROI
Published March 8, 2018Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...
Your AI Does Not Need Tickets To The Big Game
Published March 8, 2018Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify,...
Happy Holidays From Marketing Evolution
Published March 8, 2018Confirm the Integrity of Your Data
Published March 8, 2018Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and consumer interest,...
Flaws in Attribution Are Costing the Industry Billions in Profits - 5 Mistakes Every Marketer Should Avoid
Published March 8, 2018A revelation has recently come to light– that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and...
5 Ways to Improve ROI from Cross Media Allocation
Published March 8, 2018How do you achieve better marketing ROI? How do you avoid the common “gotchas” that reduce marketing ROI? This webinar presents five essential tips...
Using the Compare Feature to Check Your Agency's Recommended Mix
Published March 8, 2018The Scenario: Your agency delivers a media plan, and you’ve got a briefing call in half an hour to lock it in. You want to ask smart questions to...
The Current State of Marketing Measurement & Optimization by Forrester
Published March 8, 2018Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active,...