Google Privacy Policy

1. Introduction

Marketing Evolution is committed to protecting your privacy and ensuring transparency in how we handle data. This Privacy Policy explains how we collect, use, and safeguard data when you use our services.

2. Data Collection

We do not collect or store any personally identifiable information (PII) from users.

Instead, we access and process aggregated and anonymized data from the following Google services, solely for analytical and performance optimization purposes:

Google Ads
Campaign Manager 360 (CM360)
Search Ads 360 (SA360)
Google Analytics 4 (GA4)
Display & Video 360 (DV360)

This data does not include any user-level identifiers, and cannot be used to identify or track individual users.

3. How We Use Aggregated Data

We use aggregated data exclusively to:

Generate performance insights across campaigns and platforms
Help our customers optimize marketing strategies
Improve our own platform's effectiveness and functionality

4. Google API Services Compliance

Our use and handling of data obtained through Google APIs strictly adheres to the Google API Services User Data Policy, including the Limited Use requirements.

We do not use Google data for any purpose other than providing user-requested analytics functionality, nor do we transfer Google data to any third parties unless explicitly authorized and in full compliance with applicable data protection laws.

5. Data Sharing and Disclosure

We do not sell, rent, or share any data (aggregated or otherwise) with third parties except:

As required by law, regulation, or legal process
As necessary to operate or improve our services (e.g., trusted service providers under strict confidentiality agreements)

6. Data Security

We apply industry-standard technical and organizational measures to ensure the security of data processed by our systems. Even though we only handle aggregated data, we treat it with high levels of integrity and protection.

7. User Rights and Access

Because we do not collect or store personal data, we do not maintain individual user profiles and cannot offer access, correction, or deletion of individual records.

8. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in legal requirements or our data handling practices. We encourage users to review this page periodically for the latest updates.

9. Contact

For questions about these Terms, please contact us at: http://support.marketingevolution.com