The 2020 Waste in Advertising Report
When you consider that global advertising is expected to grow 6.1% to $573 billion in 2021, just imagine what solving the ad waste problem can do for MROI and budget efficiency. The key is to put consumers first, even in uncertain times.
Download eBookWhy Marketers Can’t Ignore Data Quality
Marketing Evolution recently commissioned Forrester Consulting to evaluate the state of organizations’ marketing/media data quality and the tactics that help marketers promote quality efficiently and effectively.
Download NowThe waste in advertising epidemic is a profit killer that creates turmoil for both consumers and marketers. TrafficGuard estimates that within the next 5 years, digital advertisers will waste up to $100 million a day due to ad fraud. Such massive loss is unsustainable for omnichannel marketers and requires a good, hard look at not just spend and strategy, but also the way marketing is measured.
Melissa Hopkins Head of Marketing, OptusRead the Case StudyOur goal was to optimise our total media investment towards business metrics, including brand consideration, demand generation and sales - not just media metrics.