With rapid growth of media channels, marketers have a lot to consider when finding marketing measurement technologies to stay ahead of the curve -- and the competition. Choice of measurement offerings range from data aggregation and identify management to marketing mix modeling, multi-touch attribution and unified marketing measurement.
Join Shane Desrochers, Chief Revenue Officer at Marketing Evolution, as he breaks down the technology landscape and helps you focus on what's important -- achieving your goals.
In this webinar, you'll learn
- How the marketing measurement landscape has changed and who the key players are
- The difference between marketing mix modeling, multi-touch attribution and unified marketing measurement
- Where supporting technologies including identity management, customer data and demand-side platforms fit into the ecosystem
- The key levers available for marketers to optimize their return on investment and improve accuracy
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- How to focus on your goals, not just the technology itself
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Shane Desrochers |
About Marketing Evolution
Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.
