The Waste in Advertising

The Waste In Advertising: 

Stats and Solutions of Misattribution

The waste in advertising is an epidemic that negatively impacts both brands and consumers. Google found more than 56% of ad impressions are never seen by consumers, and Proxima estimates $37 billion of worldwide marketing budgets are being wasted on poor digital performance, and that’s just digital.

This eBook details the evolution of advertising waste, identifying the shortcomings of current marketing measurement and attribution models, while explaining  how inaccurate, incomplete data and misattribution lead to wasted budget.

Download this eBook to learn:

  • Why Ad Waste Happens
  • How Attribution Models Can Help You Optimize Ad Spend
  • How to Cut Advertising Waste
  • How to Boost ROI by Knowing Your Customer

Download the Ebook

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About Marketing Evolution

Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.