Forrester Thought Leadership

The Value of High-Quality Marketing and Media Data


Is Your Data Costing You?

The need for marketers to quickly attain complete and accurate insights has spurred the desire for trusted data. Organizations are placing a high priority on data quality improvements, many still struggle to optimize the quality of their data and contain the waste that poor quality breeds. 

Marketing Evolution commissioned Forrester Consulting to evaluate the state of organizations' marketing/media data quality and the tactics that help marketers promote quality efficiently and effectively. Forrester conducted a survey with 409 respondents with authority over marketing/media performance and measurement decisions.

Explore why data quality is so important, yet marketers are struggling to make the necessary changes to improve the quality of their data — reducing the quality of insights they generate.

Download the Executive Summary

Complete the form to receive your copy of the summary. 

About Marketing Evolution

Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.