The need for marketers to quickly attain complete and accurate insights has spurred the desire for trusted data. Organizations are placing a high priority on data quality improvements, many still struggle to optimize the quality of their data and contain the waste that poor quality breeds.
Marketing Evolution commissioned Forrester Consulting to evaluate the state of organizations' marketing/media data quality and the tactics that help marketers promote quality efficiently and effectively. Forrester conducted a survey with 409 respondents with authority over marketing/media performance and measurement decisions.
Explore why data quality is so important, yet marketers are struggling to make the necessary changes to improve the quality of their data — reducing the quality of insights they generate.
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