Today's media data ecosystem is in perpetual flux, but even in this brave new world, it is crucial for your customers to resonate with your brand. Driving the right impact, by offering the right message at the right time through the right media channel remains key in a post-COVID, data-compliant world.
Optus, the second largest telecommunications provider in Australia, is a firm believer in this sentiment but like many others, it faced extensive legal restrictions on the transfer and processing of their domestic consumer data. As a result, Optus leveraged Marketing Evolution's innovative IDR Free measurement technology to maintain a complete understanding of their exposure, behavioral response, and customers. This effectively enabled Optus to continue to spread positivity and to drive media impact in cookie-less world.
Access this case study to learn more about Marketing Evolution's advanced measurement solution, which offers the flexibility and resilience to data availability that marketers require to thrive today. Specifically, gain insight into the challenges Optus faced, and how we managed to conquer them with resilient, cutting-edge science.
Optus leveraged Marketing Evolution's measurement solution to become a triple threat - AU's #1 Marketing Team, #1 Brand and Top 3 CMO!
