RETAIL | reference guide

Retail Marketers

A Reference Guide

One of the biggest challenges retailers face is meeting the evolving expectations of modern customers. Retailers are tasked with providing an outstanding customer experience, from beginning to end, at every touchpoint of the customer journey. As a leading provider of next-generation marketing measurement models, Marketing Evolution has developed this reference guide to help retail marketers create these positive experiences by: 

  • Identifying key consumer groups
  • Determining the right media mix to leverage
  • Continually optimizing for individual preferences

Here we explore key industry trends and how retailers are turning to advanced measurement and attribution solutions, leveraging person-level data, to drive ROI through a personalized customer journey. 

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About Marketing Evolution

Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.