As a leading provider of next-generation marketing measurement models, Marketing Evolution has developed this Reference Guide for financial service marketers. Here we explain how key industry challenges and trends are driving financial service firms to develop new methods for marketing measurement and attribution to delight customers with personalized communications, competition and improve your marketing return on investment.
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Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.