Advancements in technology are driving consumers to think, behave, and purchase in ways unthought of even five years ago. And in this era of drastic change, entertainment and media (E&M) marketers struggle to stay current about industry marketing trends and technologies to leverage insights to better interact with consumers on their terms. As a leading provider of next-generation marketing measurement models, Marketing Evolution has developed this reference guide to help entertainment and media marketers create these positive experiences by:
Here we explore key industry trends and how entertainment and media marketers are turning to advanced measurement and attribution solutions, leveraging person-level data, to drive ROI through a personalized customer journey.
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Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.