The Importance of Marketing Data Quality- Put a Stop to Wasted Media Spend


Marketing has a data-quality issue. The most frequent repercussion of poor-quality data? Wasted media spend, estimated to be as much as 21 cents of every media dollar spent. You can see why it is essential for marketers to take action to improve data quality. Marketing Evolution recently commissioned Forrester Consulting to evaluate the state of organizations’ marketing/media data quality and identify the tactics that help marketers promote quality efficiently and effectively. 

Hear from guest speaker Tina Moffett, senior analyst at Forrester Research, along with Marketing Evolution, about the findings of the report. You’ll find out:

  • The inherent value of high-quality marketing and media data
  • What marketers can do to promote quality data
  • How to acquire and align data to reach new levels of personalized marketing success


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About Marketing Evolution

Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.