Blog

Insights that drive growth

Discover original research, product updates and industry insights to help you work smarter with Marketing Evolution.

The Performance Divide: How Data Foundations Determine AI ROI in Marketing

Apr 22, 2025

71% say their data is AI-ready. 37% meet foundational data conditions. Only 3% see consistent AI performance improvement. Based on research with 150+ senior marketing leaders, new research reveals where AI readiness breaks down and what drives performance.

The Performance Divide: How Data Foundations Determine AI ROI in Marketing

Apr 22, 2025

71% say their data is AI-ready. 37% meet foundational data conditions. Only 3% see consistent AI performance improvement. Based on research with 150+ senior marketing leaders, new research reveals where AI readiness breaks down and what drives performance.

The Performance Divide: How Data Foundations Determine AI ROI in Marketing

Apr 22, 2025

71% say their data is AI-ready. 37% meet foundational data conditions. Only 3% see consistent AI performance improvement. Based on research with 150+ senior marketing leaders, new research reveals where AI readiness breaks down and what drives performance.

Read all articles

The Substrate, Wherever You Work
The Substrate, Wherever You Work

Marketing Evolution

|

Ask about media performance, customer journeys and data coverage from the AI assistant your team already uses. Signed in as yourself, scoped to your engagements.

Webinar: If You Can't Trust the Data, What's It All For?
Webinar: If You Can't Trust the Data, What's It All For?

Marketing Evolution

|

Conflicting definitions, drifting taxonomies, competing claims. Where to start when you can't fix it all at once.

We Set Out to Solve Measurement. We Built Infrastructure.
We Set Out to Solve Measurement. We Built Infrastructure.

Stephen Williams, CEO

|

We did not pivot from measurement to chase AI. We followed measurement to the fragmented, inconsistent, and incomplete data beneath it—and built the infrastructure required to solve it.

Introducing the Substrate: The System of Record for Marketing Performance
Introducing the Substrate: The System of Record for Marketing Performance

Marketing Evolution

|

The Substrate turns fragmented marketing data into trusted, durable context for measurement, planning, optimization, and AI.

Webinar: Is Your Data AI-Ready? A Fireside Chat with Citi
Webinar: Is Your Data AI-Ready? A Fireside Chat with Citi

Marketing Evolution

|

How leading enterprises are closing the gap between AI adoption and measurable marketing performance

New Era for Marketing Measurement
New Era for Marketing Measurement

Stephen Williams, CEO

|

Mevo Raises New Funding to Power the Future of Marketing Intelligence