New York: Marketing Evolution, the provider of global AI-based marketing optimization and analytics software, today announced a partnership with Inscape, the single source provider of opt-in automatic content recognition (ACR) TV viewing data in the U.S. This partnership adds a powerful layer of insights for marketers, combining Marketing Evolution’s person-centric insights with Inscape’s TV viewing data, to measure results and optimize media plans across all channels in near real time. Marketing professionals can now consider viewing habits to adapt messages and achieve maximum return on investment (ROI).
"Our collaboration with Inscape adds critical viewing data to inform our customers’ marketing efforts, including how to best reach targets in today's fragmented TV landscape,” said Rex Briggs, founder and CEO of Marketing Evolution. “With the right-time delivery of second-by-second viewership details, this powerful dataset helps our customers gain a significant competitive advantage to optimize marketing campaigns and drive higher ROI."
Inscape delivers near real-time viewing data across millions of opted-in Smart TVs. When processed through the Marketing Evolution ROI Brain, this intelligence provides marketers with rich data to inform marketing campaigns and advertising creative, to more accurately target and segment with specific messages.
"Marketing Evolution understands that in order to deliver relevant marketing campaigns to the right audience, it’s crucial to include TV viewing data that has granularity, precision, and scale," said Greg Hampton, VP of Business Development at Inscape. “We are excited to help them add actionable TV data into their offering and drive additional value for customers.”