NEW YORK, Jan. 10, 2018 - Leading provider of global marketing analytics and attribution, Marketing Evolution, announced continued growth of international customer engagements to provide person-centric, right-time marketing decisions for major brands working in the United Kingdom, France, China, Japan, and Brazil. Over the past year, heads of global marketing efforts have increasingly sought the company's expertise to provide new and innovative ways to measure and improve marketing effectiveness while maintaining sales performance and driving increased return on investment (ROI) worldwide.
"We're incredibly excited by the demand for the Marketing Evolution product globally," said Rex Briggs, founder and CEO of Marketing Evolution. "In the coming year, we are planning for accelerated growth by continuing to deliver meaningful decisions to our customers through our product, helping them increase ROI on their global marketing efforts. Ultimately, we want to uncover consumer behaviors and intents around the world to optimize customers' entire marketing mix, while providing flexibility to make adjustments while campaigns are live."
"Over the past few years it's become clear customers in every major global market need reliable, person-level insights to more effectively target marketing efforts to meet the changing expectations of today's consumer," said James Bayliss, vice president and managing director Europe of Marketing Evolution. "We are working to continually improve the ability of the ROI Brain to observe every media touchpoint, major external factors, and the impact of location on our customers' sales and brand awareness around the globe."
Global demand for Marketing Evolution's AI-based technology for marketing optimization has been growing rapidly. Marketing Evolution's current customers represent some of the strongest brands in the fastest growing segments including automotive, QSR, financial services and retail. The company is currently working with the Mobile Marketing Association in Europe and South America doing research to help marketers better understand the impact of their mobile marketing efforts and see customers more clearly across platforms.