In-Campaign Optimization Action

3 Tips to Organize Marketing & Agency 

In‑campaign optimization is new to many marketers. Marketers and agencies have questions about the best way to gain the benefits of in‑campaign optimization. 

If you want to gain the highest return from in‑campaign optimization, these three tips will help. This paper includes changes that marketers and agencies should make to the business as usual flow to support success. The changes are minor; a massive restructure isn’t necessary. Instead, providing:

  1. Role clarity
  2. A few adjustments to message tracking
  3. A few budget changes

This is a document for marketers and their agency partners to read and discuss. Agencies benefit from being aware of the marketer’s expectations from the agency in terms of budget flexibility, trafficking, in‑campaign decision‑making and implementation.