Forrester Consulting conducted an online survey of 200 respondents with decision makers in marketing, advertising, and customer insight roles to evaluate the state of person-level data adoption among marketers – the foundation of real-time, relevant brand experiences, on behalf of Marketing Evolution.
In this study, we explore the imminent challenges of achieving and implementing person-level data, as well as the disconnected approaches to marketing measurement and optimization that hold many firms back from transforming their marketing analytics and efficiency. By reading this, you will learn:
Download our study today to get a better understanding of why brands must master customer data at the person-level.
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Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.