The Marketing Evolution Dictionary

A Complete Guide to Marketing and Business Terminology

Marketing and advertising is an age-old industry that continues to evolve by the day. The Marketing Evolution Dictionary is an easy-to-use reference that provides concise definitions for marketing and business terminology to help guide marketers through the complex landscape of marketing measurement and attribution.

The Marketing Evolution Dictionary helps marketers keep their finger on the pulse of both traditional and more current definitions in the marketing and advertising universe, including:

  • A/B Testing
  • Big Data
  • Churn Rate
  • Key Performance Indicators (KPIs)
  • Paid Media

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About Marketing Evolution

Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.