Marketing and advertising is an age-old industry that continues to evolve by the day. The Marketing Evolution Dictionary is an easy-to-use reference that provides concise definitions for marketing and business terminology to help guide marketers through the complex landscape of marketing measurement and attribution. This can be a handy reference to train your team or to explain strategies to stakeholders. Included are definitions for terms such as:
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Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.