The Marketing Evolution Dictionary

The Marketing Evolution Dictionary

A Complete Guide to Marketing and Business Terminology

Marketing and advertising is an age-old industry that continues to evolve by the day. The Marketing Evolution Dictionary is an easy-to-use reference that provides concise definitions for marketing and business terminology to help guide marketers through the complex landscape of marketing measurement and attribution. This can be a handy reference to train your team or to explain strategies to stakeholders. Included are definitions for terms such as:

  • A/B Testing
  • Big Data
  • Churn Rate
  • Key Performance Indicators (KPIs)
  • Paid Media

Download our dictionary today to help your team understand key marketing concepts.

Download the Marketing Evolution Dictionary

Fill out the form below.

About Marketing Evolution

Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.